SEO Tutorials

There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online people are searching for, which keywords have your competitor chosen and above all which are the keywords that you feel explain your site best. Keywords are the most important SEO constituent for every search engine, they are what search string are matched against. Choosing the right keywords to optimize for is thus the first and most serious step to a successful SEO campaign.

You need to do is come up with keywords that describe the content of your website. You identify your users fit and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword suggestion Tool below to come up with an initial list of keywords. Run your initial list of keywords by the Google keyword proposal tool, you will get a related list of keywords, shortlist a pair of keywords that seem relevant and have a decent global search volume.

When you choose the keywords that explain your site and are evidently of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density though no longer a very important factor in SEO is a common compute of how relevant a page is. The idea is that the advanced the keyword density, the more relevant to the search string a page is. The optional density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density checker below to determine the keyword density of your website.

Keywords are very important not only as quantity and quality as well  i.e. if you have more keywords in the page title, the headings, the first paragraphs  this counts more that if you have many keywords at the bottom of the page. The reason is that the URL and especially the domain name file names and directory names, the page title, the headings for the split sections are more important than common text on the page and therefore, all equivalent, if you have the same keyword thickness as your competitors but you have keywords in the URL.

When hunt for keyword rich domain names, do not get greedy. While from a SEO point of view it is better to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. You need to strike a balance between the keywords in the URL and site usability, which says that more than 3 words in the URL is a way too much. If you manage to think of a couple of good domain names, they might be already taken. In such cases tools like the Tool below can come very handy.

The page title is another individual place because the contents of the <title> tag usually gets displayed in most search engines, (including Google). While it is not obligatory per the HTML condition to write something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purpose you may not want to leave the <title> tag empty instead, you had better write the the page title in it.

Headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but beginning SEO point of view it is tremendously good to have as many headings on a page as possible, specially if they have the keywords in them. There are no technical length limits for the contents of the <h1>, <h2>, <h3>, ... <hn> tags but common sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise with the length of headings.

When search engines calculate the relevance of a site to a keyword, they not only consider the number of back links to that site but also their quality. In order to determine the quality, a search engine considers the content of the sites. Number of back links is an suggestion of the attractiveness or importance of that website. Back links are important for SEO because some search engines like Google, give more credit to websites that have a large number of quality back links, and consider those websites more applicable than others in their results pages for a search query.

The number of back links is an sign of the status or importance of that website. Back links are important for SEO because some search engines like Google, give more credit to websites that have a large number of quality back links, and think those websites more relevant than others in their results pages for a search query. When search engines calculate the significance of a site to a keyword, they not only consider the number of back links to that site but also their quality. In order to conclude the quality, a search engine considers the content of the sites. When back links to your site come from other sites, and those sites have content related to your site, these back links are measured more relevant to your site.

The 'Back link Anchor Text Analysis Tool' is a tool which will assist you find your back links and the text which is being used to link to your website. If you find that your site is being linked to from another website, the anchor text is not being utilize properly, you should request that the website change the anchor text to something which incorporates relevant keywords. This will also help enhance your rankings. A link fit in a keyword into the text of the hyperlink, we call this anchor text. A link's anchor text may be one of the most controlling possessions a webmaster has. Using your keyword is a better way to utilize a hyperlink as against having links with words like "click here" which do not relate to your website.

The meta Description tag is are one more way for you to write a description of your site, thus point search engines to what theme and topics your Web site is applicable to. Some search engines  including Google) use these meta description display a summary of the listings on the search results page. If your meta descriptions are well written you might be able to attract more traffic to your website.